About Us

We are a couple of French dudes living in Melbourne, Australia. We think fashion is cool and stuff, but we’re more interested in the social phenomena that it represents.

Some would say that we are unnecessarily critical. We say that we are observant and playful. We think everyone can agree that we have style. Regardless, our friends have gotten tired of us analysing their looks, so here we are – ready to deconstruct everything from New York runways to Melbourne’s street style. Keep in mind that we only take things apart because we are interested in figuring out how they’ve been put together.

We’re not here to tell you what you should be wearing. We tell you what you will be wearing.